Aslam C K

I build GTM systems that turn commercial problems into structured workflows, automation and AI-powered execution.My work spans GTM architecture, ICP and TAM design, account and market intelligence, workflow orchestration, enrichment, qualification, AI agents and human-in-the-loop systems.I like working backwards from the GTM problem, designing the system around it, and then building the workflows and infrastructure needed to make it work.

Work

Reviewed inside a cohort where it says so. Numbers are the student's.

Case study

Outbound Orchestration Foundations Cohort 1

A past state : Self reflection assignment

Looking back: where I started: Segment confusion (on what basis should I build segments)? What are easy to find output from the tool vs what separates the list that gets outcome Fog and only amorphous knowledge about professionals approached GTM (since I worked as a 1 man GTM guy in a startup) Q:- What's currently working well in your GTM motion , has that changed?

Skill map

2 Clay use cases proven. Tap or hover one to see the proof and what it is built from.

Proof levelsCertified by ClayVerified workShared, in review

Phase 1

Crawl

Clean, scored data you can trust

1 proven

Phase 2

Walk

Automations that run without you

1 proven

Phase 3

Run

Signals and reps working the same system

0 proven

Data foundation

Reachable accounts and contacts, lower tool spend

Crawl

List buildingVerified

List buildingVerified

Proof on file

• DiplomaOutbound Orchestration Foundations Cohort 1 diplomaSep 2026
• Graded assignmentAssignment 2: Enrich your ICP ListSep 2026

Building blocks6 of 6 proven

Sourcing

• Company search and TAM
• Contact search and buying committee

Logic

• Fit and intent scoring
• Suppression and exclusions
• Lists and audience segments

Activation

• CRM writeback

Grow pipeline

Outreach volume, reply rate and speed to lead

Walk

Automated outboundVerified

Automated outboundVerified

Proof on file

• DiplomaOutbound Orchestration Foundations Cohort 1 diplomaSep 2026
• Graded assignmentAssignment 4: Build your outbound engineSep 2026
• Graded assignmentAssignment 3: Write your outbound messageSep 2026

Building blocks9 of 9 proven

Sourcing

• Contact search and buying committee

Enrichment

• Contact enrichment
• AI research with Claygent

Logic

• ICP and campaign brief
• Suppression and exclusions
• Fit and intent scoring
• AI copywriting

Activation

• Outbound delivery

Operate

• Credit economics

Building blocks

12 proven. The Clay skills every use case is made of. Tap or hover a use case to see its recipe.

See all 12

Sourcing2Where records come from

Enrichment2What you learn about them

Logic5What you decide

Activation2Where the decision lands

Operate1Why it keeps working

Credentials

Issued by Clay. Anyone can verify the ID.

Outbound Orchestration Foundations Cohort 1 diplomaOutbound Foundations

Cohort completed, every submission graded

Sep 2026 · CC-DIP-253DD7C6Verify

0.25% of the Clay community hold this0.25%of the Clay community hold thisOut of 58,000 people

Badges

8 of 12 earned

First build shipped

Submitted your first assignment

Aug 2026

2.1% of the Clay community hold this2.1%of the community hold this

Five builds shipped

Five assignments submitted

Earned

0.87% of the Clay community hold this0.87%of the community hold this

Cohort finisher

Every module, every submission, graduated

Sep 2026

0.73% of the Clay community hold this0.73%of the community hold this

In the room

Five live sessions attended

Earned

0.55% of the Clay community hold this0.55%of the community hold this

First reply

Answered a classmate

Aug 2026

1.4% of the Clay community hold this1.4%of the community hold this

Helped 10

Ten classmates reacted to your posts

Earned

1% of the Clay community hold this1%of the community hold this

Helped 50

Fifty classmates reacted to your posts

Earned

0.12% of the Clay community hold this0.12%of the community hold this

Regular

Twenty five posts in the community

Earned

0.2% of the Clay community hold this0.2%of the community hold this

Teams I've built for

Minzelis