Every cohort opens with a live welcome from the Clay team. Meet the people who built the product and named the practice.
Build hands-on from day one
You are in a real Clay table from the first minute. No passive lectures; you build as you learn.
Learn with ambitious peers
Each cohort is a small group of operators working in the open. You trade workflows, swap feedback, and leave with a community.
Our programs
Five ways to build with Clay.
Ship in your first weekNext: Oct 28 to Nov 9
Enterprise Cohort
Build your first production Clay workflow in 10 days, with the patterns top enterprise teams already use. Go deep on one project track; the other three stay open during the cohort and after.
For beginner-level builders on an Enterprise plan with Clay.
10 days4 modules~3 to 4 hrs / trackBeginner
What you get
3 live sessions with the Clay team, plus Demo Day. All recorded.
Self-paced lessons for enterprise GTM, including Audiences, Signals, and Functions.
A private channel for Q&A and peer feedback.
Hands-on assignments so you hit implementation fast.
Go deep on one project track. The other three stay open during the cohort and after.
You leave with
A working Clay workflow on a real problem in your workspace
When to reach for Audiences, Signals, and Functions
Confidence to build, test, and scale GTM processes on your own
A community of enterprise GTM builders, plus alumni
Lifetime access to the materials
Demo Day, then the Clay Enterprise diploma
To graduate: ship one project, give feedback on two peers, and post a short reflection.
Curriculum: 4 modules
Pick one of four project tracks and ship a real workflow in your own workspace over 10 days.
Connect your CRM, clean messy data with AI, enrich what's missing, and save the winning enrichment as a Function so you never rebuild it.
What you build and learn
Connect CRM to Clay
Clean and standardize messy records
Enrich missing or stale data
Save the winning enrichment as a Function
Build and refine a TAM list that actually fits, then turn it into a living Audience that stays fresh with Signals.
What you build and learn
Define a practical ICP
Query company, people, and job datasets
Exclude accounts you already own
Scale with lookalikes and extra sources
Keep the list live with Audiences and Signals
Write prompts that work, pull last-mile data with Claygent, and reuse the research with Functions and MCP.
What you build and learn
Write effective AI prompts
Collect last-mile data with Claygent
Automate repeatable research
Reuse it with Functions and MCP
Capture inbound, score and qualify before you enrich, and let Signals trigger the workflow while Functions do the repeatable work.
What you build and learn
Capture inbound with webhooks
Deduplicate against your CRM
Score and qualify before you enrich
Automate personalized outreach
Let Signals trigger it and Functions rerun it
Cohort dates
Exclusive to Enterprise plan users. We check your plan when you apply. Not on Enterprise? Check it out here.
Build your outbound engineIn progress: Oct 14 to Oct 28
Outbound Orchestration Foundations
Build an outbound campaign you can run more than once. Start with an audience worth targeting, enrich only what the campaign needs, use real signals to improve timing and relevance, and test each step in Clay before you scale it.
GTM operators running outbound today (RevOps, Sales Ops, and growth leads) who want an engine they can rerun instead of a list they rebuild every month.
2 weeks4 modules~12 hoursBeginner
Curriculum: 4 modules
Build one outbound campaign in Clay you can rerun, over two weeks.
Define who you sell to, then use Clay's Account Research Agent to build the account and people lists that match.
What you build and learn
Define your ideal customer and buyer profile
Use Clay's Account Research Agent to find accounts and people matching those profiles
Find lookalike companies that resemble your best customers today
Layer buying signals onto your account list so you reach out when something has just changed.
What you build and learn
Layer signals (job changes, funding, web intent) onto your TAM list to surface who to reach out to right now
Frame the offer each segment cares about, then automate email that still sounds like you.
What you build and learn
Frame the right offer and CTA for each audience segment
Automate personalized emails that sound like you, at scale
Connect your campaign to a sequencer, test what lands, and keep your domains healthy enough to reach the inbox.
What you build and learn
Connect your message and audience to a sequencer that auto-sends emails at the best times for replies
Run A/B tests across campaigns to find the message and offer that lands best
Warm up email domains to maximize delivery and reply rates
Cohort dates
Oct14Oct 14 to Oct 28Cohort 5In progress
Startup acceleratorNext: Oct 28 to Nov 11
Clay Wedge
Clay's startup GTM accelerator. Validate your ICP, write messaging in your buyer's language, and launch a live outbound engine that gets smarter over time.
Founders and first GTM hires at pre-seed - Series A, VC-backed startups.
2 weeks~12 hoursLive + asyncBeginner
Curriculum: 4 modules
Go from a validated ICP to a live, automated outbound engine in Clay.
Validate your ideal customer profile and map a segment-specific TAM.
What you build and learn
Validate your ICP
Map a segment-specific TAM
Ground it in customer calls
Hone your value propositions and write messaging in your buyer's language.
What you build and learn
Clarify value props
Write persona-based messaging
Battle-test the copy
Find creative data points and signals that build your GTM edge.
What you build and learn
Uncover creative data points
Operationalize your edge
Enrich strategically
Build automated outbound workflows and launch live sequences in Clay.
What you build and learn
Build automated workflows
Launch live sequences
Make it smarter over time
Cohort dates
Oct14Oct 14 to Oct 28Cohort 10In progress
GTM Engineering bootcamp
AlphaForge
Clay's flagship GTM Engineering bootcamp: 12 real projects in 4 weeks, live coaching in small groups, and direct introductions to employers hiring GTM Engineers.
Aspiring GTM Engineers from ops, sales, SE, and data backgrounds looking to land a GTME role in the next 60 days.
4 weeks6 modules~11 hrs / weekIntermediate
Curriculum: 6 modules
Learn to think and build like a GTM Engineer through 12 real projects over 4 weeks.
Pattern recognition, business judgment, and building GTM as a system.
What you build and learn
Systems thinking for GTM
Spot reusable patterns
Apply business judgment
Operationalize the signals your team should already be acting on.
What you build and learn
Source and score signals
Trigger workflows on intent
Route to the right play
Use AI and Clay Functions to build workflows that scale.
What you build and learn
Claygent for research
Clay Functions
Compose reusable logic
Source your total market and segment it with intent.
What you build and learn
Build a TAM from scratch
Segment the market
Prioritize by fit
Develop and defend a segmentation thesis that holds up.
What you build and learn
Form a thesis
Test against data
Defend your segments
Build the messaging systems that turn segments into pipeline.
What you build and learn
Persona-based messaging
Systematize personalization
Measure and iterate
Cohort dates
AlphaForge is not taking applications right now. The interest list hears first when the next cohort opens.
AI GTM crash course
AI Skills Cohort
Learn the foundations of AI in GTM, then stand up Clay workflows that put those foundations to work, turning messy data, unclear signals, and fuzzy prompts into AI-driven systems that hold up outside a demo.
Intermediate builders who've mastered Clay foundations and are digging deeper into AI-driven GTM systems.
10 days4 modules~2 hrs / moduleIntermediate
Curriculum: 4 modules
Learn the foundations of AI in GTM, then stand up AI-driven Clay workflows that hold up outside a demo.
A mental model for when and how to apply AI across the GTM stack.
What you build and learn
Where AI fits across the GTM stack
When to reach for AI, and when not to
A working mental model to build from
Write and chain AI formulas that automate multi-step GTM tasks.
What you build and learn
Write reliable AI formulas
Chain formulas into multi-step tasks
Automate repeatable GTM work
Advanced prompting techniques that get consistent, high-quality AI outputs.
What you build and learn
Advanced prompting techniques
Get consistent, high-quality outputs
Debug and harden your prompts
Build Claygent-powered research workflows that surface insights at scale.
What you build and learn
Build Claygent research workflows
Surface last-mile insights
Run research at scale
Cohort dates
AI Skills is not taking applications right now. The interest list hears first when the next cohort opens.
You leave with more than just how to use Clay.
Adaptable workflows
Clay workflows built to flex to the real world, not just a demo.
Confidence to scale
The judgment to build scalable GTM systems on your own.
A builder community
A learning group of builders where you swap playbooks and feedback.
Lifetime access
Every lesson and resource, yours to revisit for good.
A graduation diploma
A digital diploma that shows what you actually shipped.
Clay credits
Credits earned to reward your build as you go.
What students had to say
“
I came into this completely new to managing and enriching prospect data, so I was a bit nervous, but the cohort training made it really approachable. One thing that stood out to me was how well the program works around real-world constraints, like the fact that you're always working with real data in Clay. It meets you where you are, which I think makes a big difference when you're learning something like this.
The cohort helped simplify how to think about building TAM lists in a more structured way, especially around sourcing signals before enriching everything. The framework was strong, and pairing that with deeper conversations around our specific use case made it truly actionable. It felt less like a tool training and more like a shift in how to architect smarter GTM systems.
Lexi KelseySr. Director of Growth Marketing, NTT DataEnterprise Cohort“
The cohort was great, really tested and pushed my knowledge! The chat between the participants was so helpful and gave me plenty of ideas and feedback to move forward, it's a great community to be a part of!
